TRIZ GB Applications
TRIZ GB supports generating ideas in various domains from
technology, to advertisement, to management and business. It has the
following features:
- A system of inventive principles with short text and icons
for easy recall.
- Short examples to illustrate usage of each principle.
- Ability to capture generated ideas and send them by email.
- Add your own examples of inventive principles to customize
your app.
Different ways to use TRIZ GB:
The simplest way to use TRIZ GB - Idea
generation
Using TRIZ GB in the Framework of TOC
Using TRIZ GB in the Framework of Six Sigma
Using TRIZ GB in the Framework of Value Engineering
Using TRIZ GB in the Framework of Lean
Using TRIZ GB in the Framework of I-MUST
Using TRIZ GB in the Framework of SWOT
Using TRIZ GB in the Framework of Fishbone
Diagrams
The simplest way to use TRIZ GB
- Idea generation.
Step 1. Define what you need in a short statement
Step 2. Apply inventive principles to uncover and utilize
available resources:
- Begin in the Resources group. Use the inventive principles
one by one as hints for idea generation, and then move on to
another group.
- Define entities which could be changed in your situation
(elements, actions, and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Example:
Your boss calls an urgent meeting to discuss ideas for
increasing sales 10%. You have only 1 hour to prepare.
Step 1. Define what you need in a short statement.
How to Increase Sales by 10%?
Step 2. Apply inventive principles to uncover and utilize
available resources. (Only partial list of ideas shown)
Resources
Power/Energy: Create
incentives to motivate salesmen. Offer sales incentives to
motivate customers.
Elements: Use technical
staff to assist Sales.
Information: Survey
customers to get vital feedback for improving your
product/service.
Derived: Establish an
advertising campaign to increase your company’s image.
Intensify: Accumulate list
of similar sales prospects and conduct a webinar on your
product/service for them.
Time
Pauses: Use Customer Service
personal to assist Sales when activity is low.
Accelerate: Offer incentives
for a short time.
Space
Take out: Use outside sales
agents (reps) to augment current staff.
Localize: Use local
promotional events.
Structure
Exclude: Exclude sales
personnel – utilize on-line sales vehicle.
Integrate: Bundle products
together
Conditions
Dynamism: Offer variable
pricing (i.e., quantity discounts)
Disposable: Hire temporary
sales force.
Inversion: (Buy instead of
Sell) Offer Trade-in value for old product on purchase of
new.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Several workable concepts can be formulated
by combining various ideas.
As you can see, it is quick and easy to generate a list of ideas
to prepare for the meeting.
Using TRIZ GB in
the Framework of TOC
Step 1. Relate revealed key UDEs (undesired effects) or
assumptions to one of the following groups:
- Resource (materials, energy or information) connected UDEs
or assumptions
- Time connected UDEs or assumptions
- Space connected UDEs or assumptions
- Structure connected UDEs or assumptions (connected, for
example, with interactions or elements)
- Conditions connected UDEs or assumptions
Such a classifying of UDEs enables one to address inventive
principles form the appropriate group to remove or reduce it.
Step 2. Apply inventive principles to uncover and utilize
available resources in order to remove UDEs or assumptions:
- Start from the group of principles related to the UDE. Use
the inventive principles one by one as hints for idea
generation.
- Define entities which could be changed in your situation
(elements, actions, and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle.
- After using an appropriate group of principles it is
strongly recommended then to move on to other groups.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Usage TRIZ
GB in the Framework of Six Sigma
Step 1. Relate revealed process variability causes (sources)
to one of the following groups:
- Resource (materials, energy or information) connected
process variation causes (sources)
- Time connected process variation causes (sources)
- Space connected process variation causes (sources)
- Structure connected process variation causes (for example,
unnecessary interactions or elements)
- Conditions connected process variation causes (sources)
Such a classifying of process variation causes (sources) enables
one to address inventive principles from the appropriate group to
remove or reduce it.
Step 2. Apply inventive principles to uncover and utilize
available resources in order to remove or reduce the process
variation:
- Start from the group of principles related to the process
variability identified. Use
the inventive principles one by one as hints for idea
generation.
- Define entities which could be changed in your situation
(elements, actions, and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle
- After using an appropriate group of principles it is
strongly recommended then to move on to other groups.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Using
TRIZ GB in the Framework of Value
Engineering
Step 1. Relate critical parameter(s) of revealed useful or
harmful function(s) to one of the following groups:
- Resource (materials, energy or information) related
parameter(s)
- Time related parameter(s)
- Space related parameter(s)
- Structure related parameter(s) (for example, connected to
interactions between elements)
- Conditions related parameter(s)
Such a classifying of critical parameter(s) of useful or harmful
functions enables one to address inventive principles from the
appropriate group to improve useful functions or counteract harmful
ones
Step 2. Apply inventive principles to uncover and utilize
available resources in order to improve useful or counteract
functions:
- Start from the group of principles related to the critical parameters. Use the inventive principles one by one as hints for
idea generation.
- Define entities which could be changed in your situation
(elements, actions, and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle.
- After using an appropriate group of principles it is
strongly recommended then to move on to other groups.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Using
TRIZ GB in the Framework of Lean
Step 1. Relate revealed wastes to one of the following groups:
- Resource (materials, energy or information) connected waste
- Time connected waste
- Space connected waste
- Structure connected waste (for example, unnecessary
interactions or elements)
- Conditions connected waste
Such a classifying of wastes enables one to address inventive
principles from the appropriate group to remove or reduce it.
Step 2. Apply inventive principles to uncover and utilize
available resources in order to remove or reduce the wastes:
- Start with the group of principles most closely related to the waste
identified in step 1. Use
the inventive principles one by one as hints for idea
generation.
- Define entities which could be changed in your situation
(elements, actions, and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle.
- After using an appropriate group of principles it is
strongly recommended then to move on to other groups.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Using TRIZ GB in
the Framework of I-MUST
Step 1. Define UDE(s) (undesired effects):
- Direct UDEs appear if something does not satisfy us in the
existing system.
- “Derived” UDEs appear if there isn’t a system for performing
a desired activity – in such a case we define what won’t
be satisfied if we use a more or less suitable system
(“derived” UDEs).
Step 2. Relate revealed UDEs (undesired effects) to one of the
following groups:
- Resource (materials, energy or information) connected UDEs.
- Time connected UDEs.
- Space connected UDEs.
- Structure connected UDEs (connected, for example, with
interactions or elements).
- Conditions connected UDEs.
Such a classifying of UDEs enables one to address inventive
principles from the appropriate group to remove or reduce it.
Step 3. Apply inventive principles to uncover and utilize
available resources in order to remove UDEs:
- Start with the group of principles most closely related to the UDE. Use
the inventive principles one by one as hints for idea
generation.
- Define entities which could be changed in your situation
(elements, actions, and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle.
- After using an appropriate group of principles it is
strongly recommended then to move on to other groups.
Step 4. Finalize your work by evaluating ideas and then
assembling them into concepts.
Using TRIZ
GB in the Framework of SWOT
Step 1. Relate revealed (and tabled) SWOT (Strengths,
Weaknesses, Opportunities and Threats) sources or causes to one of
the following groups:
- Resources (business elements, products/services, money,
information etc) connected SWOT sources (strengths,
opportunities) or causes (weaknesses, threats)
- Time connected SWOT sources (strengths, opportunities) or
causes (weaknesses, threats)
- “Space” (market or position on the market, for example)
connected SWOT sources (strengths, opportunities) or causes
(weaknesses, threats)
- Structure connected SWOT sources (strengths, opportunities)
or causes (weaknesses, threats) - - for example, business
elements and/or interactions
- Conditions or parameters connected SWOT sources (strengths,
opportunities) or causes (weaknesses, threats) – for example,
business or innovation culture or activities of competitors)
Such a classifying of SWOT sources (strengths, opportunities) or
causes (weaknesses, threats) enables one to address inventive
principles from the appropriate group to improve / increase
(strengths, opportunities) or remove / reduce (weaknesses, threats)
them.
Step 2. Apply inventive principles to uncover and utilize
available resources in order to improve / increase strengths and
opportunity or remove / reduce weaknesses and threats:
- Start from group of principles related to the SWOT source or cause
being considered. Use the inventive principles one by one as hints for
idea generation.
- Define entities which could be changed in your situation
(elements, activities and environment). Apply recommendations
suggested by the principle.
- Typical time is 2-3 minutes per principle - then write down
all ideas and go to the next principle.
- After using an appropriate group of principles it is
strongly recommended then to move on to other groups.
Step 3. Finalize your work by evaluating ideas and then
assembling them into concepts.
Using TRIZ GB in
the Framework of
Fishbone Diagrams A fishbone diagram (another name is
Ishikawa’s diagram) is intended to help us to identify cause and
effect relationships that exist in our system. Modification of this
approach with TRIZ GB enables one to increase its efficiency either
for innovative (so called reverse Fishbone) or diagnostic problem
solving (direct Fishbone). In this case in the head of the
modified fishbone diagram is placed what we need to accomplish (in
case of innovative problem) or what we need to explain (in case of
diagnostic problem). As bones of the fishbone diagram instead of the
generic causes (Machines, People, Processes, Environment, Money and
Measurement) we will use the five groups of TRIZ GB principles:
- Resources,
- Time,
- Space,
- Structure,
- Conditions and Parameters.
Once we put what we need to accomplish or explain in the head
of the fishbone diagram we ask ourselves, what do we need to use
or change in our system in order to get this result? Various
ideas generated with TRIZ GB principles will then be split
among the bones, helping us in assembling solution concept or
(in case of diagnostic problem) hypotheses to be checked.
|